Microsoft executives have been expecting the Xbox division to achieve 30% profit margins—almost double the industry average—since 2023 | Recent layoffs, closures, and cancellations have all been in pursuit of a seemingly unachievable target.

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3. Microsoft executives have been expecting the Xbox division to achieve 30% profit margins—almost double the industry average—since 2023 | Recent layoffs, closures, and cancellations have all been in pursuit of a seemingly unachievable target.