My previous startup had a long name - Copilot2trip. Even our team shortened it to "c2t" in calls because nobody wanted to say the full thing.
For my next project, Linkedin content AI tool, I went radically short: 2pr
Here's what happened. When you give an extremly short and meaningless name, people instinctively add the domain when they mention it. They say "2pr[.]io" instead of just "2pr" because saying just "2pr" sounds awkward or unclear. (hopefully moderators will get that is not a link but core feature of the post/story)
That becomes a clickable hyperlink automatically.
Most of our signups come from direct links now. People share the name in Slack channels, LinkedIn comments, Reddit threads. Word-of-mouth converts into clickable links without any extra effort.
Made $4500 last month and a 80% of that came from people just dropping the name in conversations.
If you're venture-backed with a marketing budget, you probably want a memorable brand name like Mistral or Clay.
But if you're bootstrapping and need scrappy distribution, super short plus meaningless might actually be a hack.
Geniunly, I can't understand why this growth hack idea is not so widely cited or shared
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