I see too many founders celebrating "no competition" like they've found some secret market gap
in reality, no competition often means:
- no demand exists
- customer acquisition costs are prohibitively high
- the market education burden is too heavy for a small team (pay attention folks)
- there are regulatory/compliance barriers making it unviable
the sweet spot isn't an empty market
it's a crowded market with broken execution
existing competitors prove people will pay for the solution. your job is to do it better, faster, or cheaper.
yes, there are exceptions (blue ocean, disruptive innovation, etc.), but for every uber there are thousands of "first movers" who went bankrupt educating a market they never captured.
what's your take? am I missing something here?
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